Showing Hollywood the way: how ‘Upstream Color’ hit iTunes without leaving theaters

Two weeks ago, Shane Carruth’s Upstream Color pulled off an interesting trick. After about a month in theaters, it went online, streaming from the movie’s website and plugging into the larger markets at iTunes and Amazon Instant Video. Here’s the interesting part: it never left theaters. If I wanted to watch the movie right now, [...] Showing Hollywood the way: how ‘Upstream Color’ hit iTunes without leaving theaters | www.limit.ws