Google introduces Affinity Segments for AdWords, allowing TV-style ad targeting via over 80 ‘lifestyle segments’

Google today announced the launch of Affinity Segments in AdWords and YouTube, a new way for brand advertisers to reach TV-style audiences via 80 unique lifestyle segments based on interest categories and demographics. In other words, brands can now reach their target audience at scale based on their interests online just like they do offline. [...] Google introduces Affinity Segments for AdWords, allowing TV-style ad targeting via over 80 ‘lifestyle segments’ | www.limit.ws